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Social Media Management

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Beginner • Social Media

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Introduction

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Social Media Management adalah proses pengelolaan dan pengorganisasian aktivitas di platform media sosial untuk mencapai tujuan bisnis atau personal. Ini melibatkan berbagai tugas, mulai dari perencanaan konten hingga analisis hasil, serta interaksi dengan audiens. Social Media Management yang efektif membantu meningkatkan visibilitas merek, memperkuat hubungan dengan audiens, dan membangun komunitas yang loyal.

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What You’ll Learn

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Social Media Fundamental.
Content Creation.
Capcut: Video Editing.
Canva Design for Social Media.
Copywriting.
AI for Social Media.
Social Media Handling.
Social Media Reporting.

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Chapters

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Fundamental dan Pengertian dari Social Media
Peran Social Media Untuk Bisnis/Perusahaan
Istilah-istilah (Terms) dalam social media yang sering digunakan beserta pengertiannya
Perkenalan Social Media Management
Gambaran Jobdesc Sebagai Social Media Specialist

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Fundamental Proses Pembuatan Konten
1st Step: Content Research – Competitor Research, Social Listening, others.
2nd Step: Content Ideation – Brainstorming & Mindmapping ide konten
3rd Step: Content Production – Proses pembuatan konten
Tipe-Tipe Konten: Text-Based, Image-Based & Video-Based Konten
Proses Pembuatan Konten Sebagai Social Media Specialist: Ideation, Approval Hingga Publishing
Practical Session: Membuat Konten Untuk Social Media Brand

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Fundamental of Video Editing di Social Media
Install Aplikasi: Capcut
Pengenalan Fitur Yang Ada Dalam Aplikasi Capcut
Pengenalan Menu Bar Utama Dalam Aplikasi Capcut
Pengenalan Tools Editing dalam Aplikasi Capcut
Demo Session: Mentor Editing Melalui Capcut (Sharescreen)
Practical Session: Membuat Video-Based Content dari Capcut (Studycase 1: Basic Level)
Practical Session: Membuat Video-Based Content dari Capcut (Studycase 2: Advanced Level)

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Pengenalan Design for Social Media dengan Canva
Pengenalan Fitur Yang Ada Dalam Canva
Pengenalan Menu Bar Dalam Proses Editing Canva
Pengenalan Tools Pembantu Untuk Kegiatan Editing
Aspek Desain Dalam Canva Yang Dapat Membuat Dalam Proses Pembuatan Post Social Media
Advanced Level: Layouting & Design Recommendation dalam Canva
Demo Session: Membuat Design Canva Secara Langsung Bersama Mentor Dengan Brief Yang Telah Disediakan

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Fundamental of Copywriting
Copywriting Formula: 4C, AIDA, PAS, others)
Copywriting Workflow
Copywriting Usage: Social Media, Content & Email
Storytelling using Copywriting
Practical Session: Membuat Copywriting Content Untuk Suatu Brand (Studycase)

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Fundamental Artificial Intelligence (AI) for Social Media
Peranan dan Fungsi AI dalam Social Media
Panduan Prompt AI & Pengunaannya untuk Social Media
Tools AI: ChatGPT & Gemini
Practical Session: Menggunakan AI Tools Untuk Kegiatan Social Media Seperti Membuat Ide Konten Bulanan, Copywriting, Others.

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Penjelasan Mengenai Apa Saja Yang Diperlukan Untuk Pengelolaan Social Media Untuk Suatu Brand
Content Calendar
Brief for Social Media Management
Studycase Social Media Handling: Content Pillar, Audience, hingga Execution
Practical Session: Simulation Handling Social Media dengan Membuat Persiapan dan Konten Untuk Suatu Brand

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Fundamental Social Media Reporting
Peran & Pentingnya Melakukan Reporting Dalam Social Media
Apa Poin Yang Harus Disampaikan Dalam Reporting
Pengumpulan Data Dalam Proses Reporting
Pembuatan Reporting Untuk Social Media
Proses Evaluasi dan Development Setelah Pengumpulan Data
Practical Session: Membuat Social Media Report Untuk Suatu Brand Berdasarkan Data Yang Ada

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Divi Design Options

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$29.99

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Details

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Prerequisites

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Divi Theme

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Graphic Software

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Lifetime Access

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All Access Pass

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All Access Pass

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All Access Pass

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Access to All Current and Future Courses For Life

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$299

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Get In Touch or Create an Account

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Ready to Get Started?

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Team Case Studies Publications

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